3–4 Years
5–6 Years
7–8 Years
9–10 Years
11–12 Years
13–14 Years
Wear the Magic
Live the Story
Every piece is a chapter of play, woven in cozy, mix-and-match magic. Let their wardrobe be where dreams dress up and adventure blooms.
Build Your Combo Today!
Spark Stories in Every Stitch
Create Your Style!
Fashion Fun for Little Ones
Little Looks, Endless Love
Dress Their Dreams Today
Build Your Combo Today!
Spark Stories in Every Stitch
Create Your Style!
Fashion Fun for Little Ones
Little Looks, Endless Love
Dress Their Dreams Today
Shop by Age
Explore age, color, and combo categories to create fairy-tale outfits filled with imaginative mix-and-match magic and comfort.
Shop by Combos
Unveil the magic of Ira’s Fairy Tale Combos — change, style, and sparkle with every doll dress and dreamy detail! 💫
Shop by Price
Explore age, color, and combo categories to create fairy-tale outfits filled with imaginative mix-and-match magic and comfort.
New Arrivals
Discover our latest mix-and-match pieces—fresh fairy-tale looks that spark imagination and play!
About iRA
IRA – A Fairy Tale Story is a unique, customizable dress brand crafted especially for young girls. Our creations transform fairy tales into wearable adventures, with personalized dresses that include interchangeable outfits, hairstyles, and shoes. Blending style with imaginative play, IRA offers more than just clothing — it gives girls the joy of dressing up their dreams in fun, fashionable, and comfortable ways.
Best Sellers
Our most-loved magical combos—crafted with comfort, style, and endless imaginative fun just for her.
Where Every Outfit Sparks Imagination and Delight
Unlock dreamy style and magical matches—soft fabrics, customizable combos, and joy in every stitch!
Combo Collections
Discover whimsical sets of dresses, hairstyles, and shoes—perfectly curated for endless fairy-tale adventures.
What Client Says
Real stories from families who found joy, comfort, and creativity in every iRA outfit.
